marketing

Chapter 10
- Channel conflict : horizontal conflict / vertical conflict
- vertical marketing system
- public policy / distribution decisions
- integrated logistics management

Chapter 11
- retailing - classification (essay) factory outlets
- functions of wholesaling
-wheel of retailing concept

Chapter 12
- sales promotion/advertising/public relations
- PR tools / sales promotion tools

Chatper 13
- major steps in effective selling
- roles of the sales force
- direct marketing forms

Chapter 14
- c2c marketing
- rival marketing
- phishing

Chapter 15
- adaption/ standardization
- product and communication strategies

Chapter 16
- consumerism / environmentalism
- enlightened marketing
- societal classification of products
- primary critisms